Anfasic Dokhoon

Anfasic Dokhoon is an Emirati perfume house owned by the Mohamed Hilal Group, which was founded in 2001 as a perfumery platform for three sister brands — Hind Al Oud, Khaltat and Anfasic Dokhoon. The Anfasic Dokhoon concept was created in 2006 and opened its first boutique in April 2007; the name roughly translates as "breathing incense" in Arabic. The house is built around its signature "Shay" family — Shay, Shay Oud, Shay Touch, Shaykh Shay — pairing agarwood, luban (frankincense), honey and rose with a deliberately modern, design-led retail identity, alongside dokhoon (bakhoor), dehn al oud oils and home scents. It now trades under the shortened name Anfasic across more than 40 GCC boutiques and an online store at anfasic.ae.