Bella Vita

Bella Vita (marketed as BellaVita Luxury) is an Indian direct-to-consumer fragrance and personal-care house founded in 2018 by Aakash Anand under Gurugram-based Idam Natural Wellness, later IDAM House of Brands. It began as a natural skincare label and pivoted into perfume in 2021 with CEO Man, which became one of India's best-selling eau de parfums and turned the brand into a mass-premium fragrance powerhouse sold through its own site, Amazon, Nykaa and quick-commerce apps. The house is known for full-strength EDPs at a fraction of Western designer pricing, an oud-forward unisex core (White Oud, Honey Oud, Oud Gold), and rapid thematic drops such as the Gourmet dessert trio, a twelve-scent zodiac series, and the pheromone-marketed Mood Collection. Perfumers are not publicly credited; compositions are built with imported fragrance oils.