Britney Spears

Britney Spears is an American celebrity fragrance house launched in 2004, when the pop star's debut scent Curious became a runaway best-seller and one of the highest-grossing celebrity fragrance launches ever. Originally produced under license by Elizabeth Arden, the line is now handled by Give Back Beauty, and it has grown to more than forty releases anchored by four pillars: Curious, Fantasy, Believe and Radiance. The house is best known for the 2005 gourmand Fantasy, a white-chocolate-and-cupcake fruity floral in a Swarovski-studded pink bottle that remains one of the most recognisable mass-market feminine fragrances of the 2000s. Its style is consistently sweet, fruity and playful, sold at accessible drugstore prices in colourful, collectible flacons.