Diesel

Designer · Italy · est. 1978

Founded by Renzo Rosso in 1978, Diesel is an Italian denim-and-streetwear label whose fragrances (produced under license by L'Oréal since 2006) mirror its rebellious, industrial brand identity. Its scents lean into bold, sculptural packaging — a glass fist for Only The Brave, an industrial spray canister for the Fuel for Life/Green line — and youth-oriented, gourmand-amber or fresh-woody compositions.