Embarouge

Embarouge is a value-priced Indian fragrance label launched in 2025 and operated from Gurugram, Haryana by IDAM Natural Wellness Pvt Ltd, the company behind Bella Vita. It markets itself with the tagline "Crafted in Dubai, Formulated in France" and a stated 20% perfume-oil concentration, positioning Middle-Eastern-styled amber, oud and gourmand compositions at roughly Rs 1,999 for 100ml. The whole catalogue is a single 2025 launch wave of twelve eau de parfums sold through embarouge.in, Amazon India, Myntra and Flipkart, and exported internationally under the Bella Vita Luxury umbrella. Being barely a year old, the house has no long track record and no named perfumers attached to its releases.