Ex Nihilo

Niche · France · est. 2013

Founded in Paris in 2013 by Sylvie Loday, Olivier Royère and Benoît Verdier — three luxury-industry insiders whose Latin name means 'from nothing' — Ex Nihilo set out to build a niche perfume house free of convention, pioneering an in-store customization ritual (the Osmologue) alongside its core collection. The line is known for bright, gourmand-tinged florals and clean musky-woody bases built with top-tier noses like Quentin Bisch and Jordi Fernández.