Fraganote

Fraganote is a New Delhi-based direct-to-consumer perfume house founded in 2022 by Arjun Anand and Garima Kakkar, built around the idea that India deserves its own accessible-premium fragrance brand. It develops all of its scents in-house and sells them at a flat, aggressively affordable price (₹999 for 50ml, ₹449 for 10ml), which made bestsellers like Baked Vanilla, Vanilla Wood and Drunken Cake breakout hits with younger Indian buyers. The lineup leans heavily gourmand and fruity, alongside an oud line and India-inspired limited editions such as Cutting Chai and The Royal Collection. The company raised $1M in pre-Series A funding led by Rukam Capital, followed by a $3M Series A led by V3 Ventures.