Guess

Designer · United States · est. 1981

Guess was founded in Los Angeles in 1981 by Moroccan-born French brothers Georges, Maurice, Armand, and Paul Marciano, who built the label into a global denim and lifestyle brand known for its black-and-white supermodel advertising campaigns. The Guess fragrance line launched in the early 1990s under license and has since grown into a wide portfolio of mass-market designer scents, typically fresh, fruity-floral, or aromatic-fougere in style and aimed at a young, flirtatious, all-American audience.