Jennifer Lopez

Jennifer Lopez launched her fragrance line in September 2002 with Glow by JLo, a soapy-clean citrus floral built around the idea of freshly showered skin. Produced under licence by Coty, Glow became one of the best-selling fragrances in the United States and is widely credited with creating the modern celebrity fragrance category. The house has since released more than twenty scents, most of them flankers in the Glow, Live and Deseo families, with later pillars such as Enduring Glow, Promise and One aimed at a more grown-up, woody-musk direction.