Junaid Jamshed

Junaid Jamshed (branded "J.") is a Pakistani fashion and lifestyle retailer founded in 2002 in Karachi by singer-turned-entrepreneur Junaid Jamshed. The company launched its in-house fragrance line in 2003, developing scents with international fragrance houses including Givaudan, Mane and Iberchem, with production and packaging based in the UAE. J. fragrances are sold across the brand's retail network in Pakistan, the Gulf states, the UK, the US, Canada and Australia.