Paris Hilton

Paris Hilton Fragrances launched in November 2004 under a licensing agreement between Paris Hilton Entertainment and Parlux Fragrances, beginning with the fruity-floral Paris Hilton for Women. It grew into one of the most commercially successful celebrity fragrance lines ever built, with more than 30 releases and over $2 billion in reported global sales. The house is known for accessible, sweet, fruity-floral and gourmand-leaning compositions — the long-running Rush collection (Gold Rush, Rosé Rush, Pink Rush, Ruby Rush, Love Rush) is its core franchise. In 2025 the brand debuted at Ulta Beauty with its 30th launch, Iconic.