I Love Love

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I Love Love

Moschino · Eau de Toilette (EDT) · 2004

≈ $40 · 100ml · approx. retail

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A sunny, optimistic fruity-floral that opens with citrus and red fruits before moving into lily of the valley and tea rose warmed by cinnamon leaves, drying down to woody musk. Part of the long-running Cheap & Chic sub-line, I Love Love has stayed in Moschino's core lineup since the mid-2000s as an easy, wearable daily scent.

The scent

Top notes

The opening · first 15 minutes

Heart notes

The core · the next few hours

Base notes

The dry-down · what lingers

Best for

SpringSummerDaily

Perfumer

Olivier Cresp

French · 53 in collection

A Grasse-raised master perfumer at Firmenich and 2018 Fragrance Foundation Lifetime Achievement honoree, Olivier Cresp is one of the most influential noses of his generation, responsible for the genre-defining Mugler Angel and a string of bestsellers.

See their fragrances →

Smells similar

Based on shared notes and accords — cheaper picks are flagged.