Paradigme

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Paradigme

Prada · Eau de Parfum (EDP) · 2025

≈ $154 · approx. retail

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An avant-garde masculine built as a reversed pyramid, rising from ambery Peru balsam, benzoin and guaiac wood through rosy Bourbon geranium to a fresh burst of Calabrian bergamot.

The scent

Top notes

The opening · first 15 minutes

Heart notes

The core · the next few hours

Base notes

The dry-down · what lingers

Best for

SpringFallWinterDailyOfficeEvening

Perfumer

Marie Salamagne

French · 45 in collection

Born in Paris in 1977 and trained at ISIPCA, Marie Salamagne is a principal perfumer at Firmenich (now dsm-firmenich). She is behind several modern icons and is admired for her intuitive, notebook-driven creative method.

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Bruno Jovanovic

French · 22 in collection

Bruno Jovanovic is a French senior perfumer who spent two decades at IFF before joining Firmenich, and trained in physics and chemistry before studying at ISIPCA. He favors clear, classically inspired compositions built from a limited palette of materials, working across both designer and niche houses.

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Dupes & cheaper alternatives

Cheaper clones and alternatives that share the same notes and accords — savings are flagged.