Aramis

Aramis was created by Estée Lauder and launched in September 1964, built around perfumer Bernard Chant's landmark leather chypre composition — the first prestige men's fragrance to be widely distributed through American department stores. The house became a training ground for Chant's signature powdery patchouli-chypre style, later expanding into spicy ambers, aromatic aquatics, and citrus-woody colognes across the 1970s-2000s. Aramis fragrances are known for a confident, old-school masculine character built on leather, oakmoss, and mossy woods, standing as an American counterpoint to the era's European men's houses.