Jovoy Paris

Jovoy is a French niche perfume house originally founded in 1923 by Blanche Arvoy and revived in 2010 by François Hénin, who relaunched it as both a Paris boutique retailing rare niche brands and a house with its own original fragrance line. Jovoy's in-house creations are composed by independent perfumers including Jacques Flori, Michelle Saramitot, Cécile Zarokian, Bertrand Duchaufour and Vanina Muracciole, often referencing the house's 1920s heritage and its rue de Castiglione address in Paris.