Private Label
Jovoy Paris · Eau de Parfum (EDP) · 2011
≈ $210 · 100ml · approx. retail
Private Label is a smoky, leathery vetiver and patchouli composition built on a birch and labdanum base, created for Jovoy's founder after a request from a Middle Eastern client visiting the Paris boutique. It reads as dry, earthy and understated rather than sweet.
The scent
Best for
Perfumer
French · 13 in collection
Cecile Zarokian is a Paris-based independent perfumer who trained at ISIPCA and at Robertet in Grasse before founding her own studio in 2011; she made a celebrated debut with Amouage Epic Woman and is prolific in the niche and Middle-Eastern markets.
See their fragrances →Dupes & cheaper alternatives
Cheaper clones and alternatives that share the same notes and accords — savings are flagged.
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